For those unfamiliar with Facebook Marketplace, it is a free platform where users can post items for sale. Interested buyers can then contact the seller directly through Facebook to purchase the product.
To implement this method, you'll need a Facebook account and a DHgate Affiliate account. You can also partner with the AliExpress/Amazon affiliate program. Make sure to choose a reputable site in your country that is trusted and has a regular buying audience. Failure to meet these conditions may result in few sales.
- The next step is to advertise the product on Facebook Marketplace and refer those who contact you through your affiliate links.
- First, set up a believable Facebook profile with photos, a few posts, and information about yourself. Your Facebook profile should look like a regular user account. It's recommended to use your own account, but you can also purchase an account if you prefer.
- The second step is to choose a niche. This method can be applied to any niche. For instance, let's say we choose women's handbags. Go to your DHgate affiliate account, click on "All Products" and start searching for products within your niche.
First, choose 40-50 products you think people want to buy. The best price range is $40-50. It was not too expensive and not too cheap. At first, you'll get $2 per sale.
Once you're done selecting items, open your Word page and upload a basic image of each item + copy the description. I recommend changing the description a bit. Just rewrite it in your own words for each product + upload the main image. Example:
Of course, don't forget to get a link for each product. To do this, click on the yellow button. Once you pass this step, upload the product images to get the affiliate link. From this point, you can start listing on Facebook Marketplace.
The third step is to create listings.
Go to our Facebook account and click "Marketplace" on the left and then "Create New Listing."
Here's the strategy: after we post these bags for sale, people will ask, "Is this product in stock?" When we start getting messages, we'll respond with something like this:
"Hi, sorry, but I just sold it. But if you want to buy the same bag, you can buy it here: our link."
For every person who opens the link and buys the item, we'll get a commission.
Click on "Items for Sale."
Add your description, images, and price. Click next and post.
At this point, we have done our job. Your items have been added to the Facebook Marketplace. That way, once you've uploaded all the products you want to offer, you'll start getting lots of direct messages. See your Facebook Messenger messages in the new "Marketplace Messages" section.
Now we've done 99% of the work, and all we have to do is just create a few offers to attract people who want to buy products from you. You can also attract them with a message like this:
"Hi, I just sold this, but you can buy it here. I saw that there's also free shipping today, so you're only up for grabs: your link."
The method is simple to implement. You add about 100 products to your marketplace and then essentially earn by copying that message and sending people the link. You can also change the message in some way with creativity so that more people buy the products.
The approximate percentage of views to posts is 10%. If it's much lower, there are two options here:
1) The product is too expensive for your geographic audience.
2) The product is not in demand by your geographic audience.
We advise you to post only products that are in demand. The following categories perform best:
•Goods for the kitchen;
•Goods for working at home - laundry, cleaning, etc;
•Inexpensive clothes;
•Inexpensive shoes.
In general, choose goods for a wide audience.
Question/Answer:
1) Can you send links directly or do they need to be shortened?
You can send affiliate links without cutting them down at all.
2) Which country is better to work with?
The country you live in.
3) How many products do I need to publish as a minimum to get an adequate amount of traffic?
At least 20 listings of different products. 1-2 products are not enough.
4) If a marketplace account gets banned, will the entire Facebook account get banned?
No, only your account is on the marketplace. The account can continue to be used for other purposes.
5) There are not enough views on the listings. What to do?
Publish more listings or start paid promotion. But the point of the method is that the traffic is free.
6) Can sell digital products?
No, only physical ones.
Tips for starting a product business from scratch on Facebook Marketplace:
Facebook's marketplace is still underrated and many people are making money from it. Advertising on Facebook is extremely competitive, with millions of advertisers. Advertising costs (CPM/CPC) are getting more and more expensive. Positions in Instagram and Facebook feeds are very competitive, while other positions, such as Meta Audience Network, are useless. So it's great to look for new alternatives on the world's largest social network.
We advise you to use real photos. Don't use photos with white backgrounds or digitally edited photos. Use real photos as if you were actually holding the product in your hands. Take pictures from AliExpress reviews and product reviews for this purpose. Most shoppers on Facebook Marketplace are looking for sellers who own the product, not resell it. So don't use edited store pictures.
Choose major cities to increase your chances of selling. The larger the population, the higher the chance the product will sell. But beware of the competition. For example, in Germany, it may be more profitable to try to sell in Frankfurt or Hanover than in Berlin.
Don't be lazy about tagging. There is a limit of 20 tags. Depending on your product, it may be helpful to use every possible keyword. This will increase the likelihood that the product will be promoted for keywords on Facebook.
Use the "listing booster" feature. Start testing with small values and see if it's worth it. However, you can simply post products for free. So the way can be a great source of passive income.
Don't use a Facebook account you created yesterday. Your Facebook account should look believable. The account should be old - it gives credibility to the customer. Facebook can easily ban recently created accounts.
Your accounts will be banned after you send too many links. A few complaints and you can no longer post listings on the marketplace or your account will be banned altogether.
Just a warning to those who will use their real accounts. If you want to keep the marketplace on them, use accounts other than your own. It takes a lot of testing to figure out how to keep them.
Some users do not have access to the marketplace. In this case, use another account. Part of the sales will not be a specific item in the listing but from cookies. Users will stick with you, then buy something else - and you'll get paid.
You can create multiple product listings and scale your business, creating passive income. You can also buy a few old FB accounts and increase your chances of organic sales.
What problems you may encounter:
Facebook rejects listings. In this case, change the description and/or price a bit. If the social network doesn't like the photo, change it a little in Photoshop or find another one on Instagram for example.
Facebook asks you to add information about yourself: date of birth, address, SSN, and other information. It looks like this:
This problem only occurs for people, not from the United States. For Americans, Facebook does not ask for this information.
If you send 3 messages with links - your account is banned. Some people were able to send 10 messages, while others used autoresponders altogether. Send messages at 1-minute intervals and you'll be fine.
The scale of Facebook allows many users to coexist, offering each of them a customer. Test it, find workable approaches, and don't tell anyone.
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